Thiago Stelle from Kraft Heinz, Javier De Castro Serrano and Tom Elton from Pernod Ricard (Ballantine's), Stan Georgiev from Ready Player Me or Miłosz Szyński from G2 Esports - are just some of the speakers who will share their knowledge and experience for free during Gaming Marketing Days. The third edition of the international conference organized by gaming marketing agency Gameset (LTTM Group) will be held on 1-2 June. Participation in the event is free after prior registration.
Gaming Marketing Days is the third edition of the international online conference organized by the gaming marketing agency Gameset (LTTM Group). The conference is aimed at the representatives of consumer brands, marketing specialists and agency representatives from all over the world who want to learn how to tap into gaming phenomenon by connecting their brands with gamers and esports fans.
The metaverse, which has been an extremely popular topic in recent months, will be discussed during the presentations of Stan Georgiev from Ready Player Me, Hendrik Menz from Anzu.io and Piotr Bombol from Gameset. During the conference, participants will also learn interesting data about the importance of gaming influencers thanks to the presentatiob by Michael Heina from YouGov. On the other hand, inspiring case studies of non-endemic brand activations will be presented by Thiago Stelle from Heinz Kraft, who will talk about The Hidden Spots campaign in Call of Duty, and Pernod Ricard (Ballantine’s) representatives, who will share about their cooperation with Borderlands game and a special bottle of beverage inspired by the game.
For the first time, we will be able to hear about the campaign of the Polish construction brand ERBUD, which entered the world of gamers and esports fans with a hit and won the most important industry awards (IAB MIXX Awards Europe, IAB MIXX Awards Poland, Złote Spinacze). There will be no shortage of esports-related topics - Miłosz Szyński from G2 Esports will share tips on the most effective brand-team partnerships in esports, and Iryna Chuhai of WePlay will talk about the organization and promotion of tournaments. The trends shaping the industry will be discussed by Wiktoria Wójcik from inStreamly, whose lecture will focus on the future of livestreaming, and Marcin Klimek from Exploded View, who will talk about V-tubers. In addition, during the conference there will be a conversation with Kamil Kosz, Media Team Lead at CD PROJEKT RED about the Cyberpunk 2077 campaign "Night City changes everyone", which won a silver Effie.
Gaming Marketing Days will be held in an online format. Participation in the event is free upon prior registration. The event will be hosted by Tomasz "TheFakeOne" Milaniuk, esports expert and commentator. All lectures will be conducted in English. Event partners are inStreamly, Effie Poland and VR/AR Association.
Free registration for the event is available on the conference website: gamingmarketingdays.co
