As part of the promotion of the Polish Atom program, two popular gaming influencers from Poland – Karol "Dealereq" Kutermankiewicz and Mikołaj "Żelazny" Cieślak created a working nuclear power plant in the Minecraft game. The project was implemented by Gameset (Lifetube Group), a leading gaming marketing agency in Poland, as well as Defence24 Group for the Polish Ministry of Climate and Environment.
Among other things, Minecraft has gained immense popularity because it unlocks the potential for unlimited creative play. The ability to create objects or entire zones makes it a great choice for marketing and communication campaigns: an immersive experience definitely outclasses a passive message. Additionally, Minecraft teaches spatial thinking, cooperation, develops logical thinking skills or even programming
– says Karolina Sławecka, Head of Strategy & Sales at Gameset (Lifetube Group).
I was very impressed by the nuclear power plant that Dealereq and Zelazny built in Minecraft. First of all, the detail of the entire construction was striking. The unit also impressed with its size and creative use of elements available in the game. All this allowed to recreate the work of a real nuclear power plant. The audience of YouTubers could thus quickly and easily understand what the operation of such a unit is all about
– says Jakub Wiech, editor-in-chief of Energetyka24.com (Defence24 Group).
Fun is one of the most effective forms of learning. The goal of this project was to reach the younger generation with an educational message in an enjoyable and interesting way. Today, reading the comments and opinions under the published videos of Dealereq and Zelazny, we can confidently say that the goal has been achieved. This is a very successful campaign
– says Paweł Kupisz, Head of Sales and Business Development at Defence24 Group.
